The CCDBA and the CCWBA have embarked on a major media advertising campaign to assist Clubs to recruit new bowlers. The RNSWBA funded the creation of the Television Advertisement. The advertisements started to appear on NBN 3 and 2GO on 25th May 2009. They advise people to either call an Information Centre (see below) or visit their nearest Bowling Club. For more details please read the Zone Circular click the following 83 09 04 18 media circular
Also on 25th May 2009 an Information Centre was opened with the phone numnber of 4385 9995. The Information Centre was funded by the NSWWBA. Persons call ing this number will be advised that they will be contacted within 48 hours by a representative of a Bowling Club near to them. The contact numbers of any enquiries will be given to the closest Bowling Club that has provided the Zone Secretary with a contact person. Clubs who have not as yest doine so are urged to provide the Zone
Secretary with the name and home phone number of an appropriate person
to be asked bt the IOnformation Centre to call the enquirer.
To address declining membership 2 Think Tank Seminars were conducted in March and April 2009. As a result of these seminars and investigations undertaken by the CCDBA/Zone 15 Executive the following "to do list" is recommended. ( for a summary of the Seminars - click here)
Top 5 Things Clubs should do:
Put
up a “Bowlers Wanted” sign to let your social
members, visitors and passers by know that they would be welcome if they
started bowling.
Have
“Bring a Mate” days regularly as Clubs have found
that these days work best to get new bowlers.
Target
your social members and other internal Clubs
because they are the easiest people to recruit.
Ensure
everyone knows what to do if approached by a
potential new bowler.This includes Club
Staff, Bowls Administrators and Members.
Give special attention to your new bowlers because 4 out of 5
new bowlers give up the game within 30 months.
Top 5 Things Zone 15 should
do:
Immediate Major Media Advertising Campaign
(which is now underway)
Implement procedure to distribute enquiries
generated and evaluate the success of the campaign
Ensure that funding is found to promote our
game on an on-going basis if the immediate campaign proves worthwhile.
Provide policy guidance, procedures and
marketing material to Clubs
Lobby the RNSWBA to
get them to do their top 5 things.
Top 5 Things RNSWBA should do:
Allow a 12 months interim (free) membership
for new bowlers (with no journal) unless they wish to enter Association Events.
Introduce a Novice Pennant Grade.
Funding advertising and
continue to provide modern marketing materials for use by Clubs
Lobby Government with
the pertinent facts of how Clubs contribute to the community and on the health and social benefits of bowling.
Lobby to get TV
coverage.
It should be remembered that the Royal NSWBA may not as yet have considered these matters. They are only what the Think Tank Sessions have agreed that the Zone should ask the Royal to do.
The Royal NSWBA has guides and example forms on how to recruit successfully
Recruitment 
83 09 04 18 media circular
Also on 25th May 2009 an Information Centre was opened with the phone numnber of 4385 9995. The Information Centre was funded by the NSWWBA. Persons call ing this number will be advised that they will be contacted within 48 hours by a representative of a Bowling Club near to them. The contact numbers of any enquiries will be given to the closest Bowling Club that has provided the Zone Secretary with a contact person. Clubs who have not as yest doine so are urged to provide the Zone
Secretary with the name and home phone number of an appropriate person
to be asked bt the IOnformation Centre to call the enquirer. 
